Losing Your Voice

Concept, design and build of this campaign site for Shure UK Visually representing the reduction of availiable wireless frequencies

A responsive website working on desktop, tablet and mobile devices; the site uses an animated background triggered on scroll as a metephor for the diminishing availablility of the wireless spectrum.

We wanted to keep the site fast so we used a static site generator to eliminate database overhead, lazy-loading all embeded videos and prefering light, custom javascript over a heavier animation engine.